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Marktoonery.com Renta-Toon
Affordable Animation For Local/Independent Producers


Rent-A-ToonRenta-Toon Television Commercial Animation:
The going rate for animation (according to one of the Cartoon Network VP's) is $1,000 per finished second. That would make a 10-second tag $10,000 and a 30-second spot $30,000!

Most local advertisers are either unwilling (if not downright unable) to budget this much money for a local TV spot. That's where Renta-Toon Commercials come in. If you've ever used "clip art" you've already got a pretty good idea how it works. For a smaller price than you'd pay for most local live-action commercials, you simply pay a 6-month licensing fee for an animated video that you're sharing with other producers (in different viewing areas). You can even customize each spot with local video.


 
 
Cartoon Savings
Featuring budget and specialty packages to fit your needs as well as pricing for custom exclusive TV spots and annual contract animation.


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RentaToon (n) Video Clip ArtWhat is Renta-Toon?
If you had any questions about how the Renta-Toon concept works, just watch this video. If you have any questions left after watching, just email us for more info!

email Mark

And don't forget, we're always working on "the next" Renta-Toon. Don't be afraid to let us know what you need. Just tell us, "I need a Renta-Toon for a barber shop, or a carpet cleaner, or a..." Well, you tell us!

Just keep in mind... for the Renta-Toon price, we keep the distribution rights for all other viewing areas. If you need a commercial with specific characters (that we can't re-use), then you'll need our custom exclusive animation, which naturally goes for a bit higher.

View "What is Renta-Toon? Video Demo" - RT:90 - 8.3 MB

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Renta-Toon Sample

This is the first Renta-Toon we've completed as a demonstration. It's obviously designed for Home Security providers. The existing audio reads "While our home security systems may not be this much FUN to watch, rest assured... they're every bit as EFFECTIVE."

Of course, we can customize this audio tag by your request.


More Renta-Toon Samples

Pest Control Renta-Toon Sample
This Renta-Toon is perfect for the pest control and extermination industry. If you give us a copy of your logo, we can obviously place that in the "Your Name here" section.

Remember, our Renta-Toons are "rent-able" per viewing area or market... Montgomery, Atlanta, Pittsburgh, etc. Once we "rent" a toon to one particular viewing area, that's it for that city. So it's first come, first served! (That's the only real catch to these low prices!)

View "Pest Control Rent-a-toon Sample" - RT:33 - 3.1 MB

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Trophy Renta-Toon Sample
This was the first of our Renta-Toon spots to sell, obviously to Wyoming Trophy. Although it was originally produced for a trophy shop that also sold gifts and T-shirts, we can customize it for most anything, as long as we're only switching out audio, bullet points ("widest selection of" etc.) and the "props" the character holds without having to re-animate anything.

That's the great thing about using Flash in this particular "syndicated commercial." If the character is holding a trophy, we can simply switch that out with a carton of milk, a box of cereal, or a can of motor oil... whatever your product may be.

And this is about as close to a generic situation that works for any variety of businesses. An office worker comes back from a ridiculously-extended lunch hour, and his boss, steam literally rising from his forehead (ain't cartoons just GREAT?!), demands to know where he's been, and well, just watch for yourself!

View "Wyoming Trophy Rent-a-toon Sample" - RT:30 - 1.3 MB

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Contractors Renta-Toon Sample
This Renta-Toon could be used for contractors, construction companies, and perhaps even architects. If you give us a copy of your logo, we can obviously place that in the "Your Name here" section.

Remember, our Renta-Toons are "rent-able" per viewing area or market... Montgomery, Atlanta, Pittsburgh, etc. Once we "rent" a toon to one particular viewing area, that's it for that city. So it's first come, first served! (That's the only real catch to these low prices!)

View "Contractors Rent-a-toon Sample" - RT:30 - 4.9 MB

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Veterinarian Renta-Toon Sample
This Renta-Toon is designed for veterinarians. If you give us a copy of your logo, we can obviously place that in the "Your Name here" section. There is also a place for a photo of your business.

Remember, our Renta-Toons are "rent-able" per viewing area or market... Montgomery, Atlanta, Pittsburgh, etc. Once we "rent" a toon to one particular viewing area, that's it for that city. So it's first come, first served! (That's the only real catch to these low prices!)

View "Veterinarian Rent-a-toon Sample" - RT:30 - 2.9 MB

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We're already working on local ads for a dentist, construction/contractors, carpet cleaners, chiropractors, bank loans, and more!


Animation Style/Quality Budget Options
Samples are from cheapest/quickest to most expensive/time-consuming:


Beginner's Budget - Minimalist 50s
Here's a great place to start for someone wanting to do some animated advertising, but doesn't have a huge budget. Here at MarkToonery.com, we like to think of ourselves serving that "modest- to medium-sized" budget production range. The characters are extremely simple. The colors range from black and white to as many as two additional colors, perhaps one for skin color, and another for clothes.

Many times we get kinda tired of people telling us, "I can't even draw a stick figure!" Well, whoever would want to? We prefer to call these characters" Gingerbread figures," or "Body stocking figures," because that's what they look like... someone wearing a full-body stocking that minimizes their features and maximizes their expressive potential.

The backgrounds, also, are sparsely detailed, with 2-3 colors. Believe it or not, in some cases (depending on length of the cartoon), simple animation like this can start in the three figure range.


Moose & Squirrel - The Stylized 60s
Here's the next step up, budget-wise. You've obviously got a slightly wider choice of colors, and the characters have a somewhat wider range of movement. We're still talking limited animation (although the politically cartoon correct term is " stylized animation"), but it's a little more fun to watch!

The characters are a lot more "cartoony" (as we think of the classic sense of the word) so don't be surprised to see talking ducks, mice, and of course, wabbits alongside your next-door neighbor's animated caricature.

The background details are sketchy at best, but very cartoony and quite colorful. As far as budget goes, depending on the length of your project (usually 30 seconds and up, anyway), here's where we step into the four-figure range.



Saturday Morning - The Mystery-Solvin' 70s
All right, if we've got a favorite, it's somewhere around here. The 1970s was the era of the "Comedy" Adventure cartoon." The characters are slightly more" realistic" in their design (although we prefer the term "believable" to "realistic"), and for the most part, you're dealing with a human cast. Sure, you may see the occasional werewolf (until we take off his mask to see who he REALLY is), and one talking dog or gator may be hanging around... but hey, that's animation! Right?

The backgrounds, like the characters, have a bit more attention to detail as well.

So please don't be thinking to yourself, "I can't afford animation!" (Seriously, why do you have to be so negative?) Any business has to advertise to survive. That much is a given, we can all agree. Come up with a production budget you can live with, to be spent on the animation cost. If you're wanting to do a TV commercial, remember to allow yourself enough to actually run the commercial on local stations. If you're wanting to do a web banner or ad, remember to allow yourself enough to pay a website to run your ad (for instance, here in Atlanta, a local consumer magazine charges about $95/month to run an animated banner on their website). Or, if you want to distribute your animated commercial or informational/sales video via business card on mini-DVD, remember to save part of your budget for DVD-duplication and postage.

See? There are so many ways to get your message out there! Please, won't you empower us to help you?

Producer's Budget Package
Here's a set of thumbnails and video samples from the Producer's Budget Package, which is currently available for independent video producers, local cable company offices, local network affiliates, and creative service departments.

Old Furniture "Old Furniture" sample
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View sample video of "Old Furniture" - 920 KB - QuickTime required.


Car Sales/Rental - Monster Savings - Teacher's Pet
"Extinct Transportation" "Monster Savings" "Teacher's Pet" samples
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View sample video of "Extinct Transportation" - 1 MB - QuickTime required.

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View sample video of "Monster Savings" - 1.5 MB - QuickTime required.


Don't Be Late/Penguin's Cool Deal
"Don't Be Late" "Penguin's Cool Deal" samples
QuickTime Movie icon View sample video of "Don't Be Late" - 884 KB - QuickTime required.



Holiday/Wedding Package
Here are a few samples from our Holiday/Wedding package, with intros/tags for Halloween, Christmas, Valentine's Day, Weddings, 4th of July, and even a Moonlight Madness Sale.

Christmas Halloween Savings 4th of July Eagle Moonlight Madness
Holiday/Wedding Package samples

Valentine's/Wedding
Valentine's/Wedding samples

MarkToons Custom Exclusive Animation

For Custom Exclusive Animation, as well as Contract Animation, we require a deposit of 1/3 of the budget up front to begin work, 1/3 of budget on delivery of the pose reel (a sort of "onscreen comic book with a soundtrack"--on VHS), and the remaining 1/3 of the budget on delivery of fully-animated tape. Revisions are done at $60/hour beyond pose reel approval, and it takes an approximate average of 2 weeks production per 10 seconds of character animation (not counting special projects such as live-action/animation combos).

If you're interested in any listed or unlisted prices, receiving a demo, ordering either/both of our Renta-Toon tapes, or any of our other services, please email us:

email Mark

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